Why Your Exit Strategy May Be Flawed

There are two rules in preparing your company for sale.

  1. Focus on reducing the risk to the buyer.
  2. Demonstrate the business’s growth potential.

It is wise to build any business as if you’re planning to sell it, whether or not you do so in the end. By reducing the risk to a potential buyer, after all, you’re also reducing the risk to yourself should you later decide not to sell. In that case, you’ll also be the one best able to take advantage of the growth potential you’ve demonstrated.

Paraphrased from an interesting article in Inc


About smudan

Coach to CEO's and Business Owners with an end game or transition in mind while simultaneously building the equity value of their enterprise and creating a better life/work balance.


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